EOS lip balms are some of the most sough-after oral care products in society today. This brand is ranked very high on the list of best lip balm products. EOS has been the winner of up to 50 different beauty awards in the US. Some of the hottest names in the entertainment industry are loyal customers, including Demi Lovato, Britney Spears and Miley Cyrus. Sanjiv Mehra and Johnathan Teller, developers of the brand, wanted to introduce something new to the oral care market. Since many of the lip balms in present day was designed for both men and women, these two entrepreneurs decided to make these products exclusive to women.
The design process for EOS was quite extensive. Teller and Mehra didn’t know exactly what type of design would capture the attention of the public. There were plenty of prototypes in the beginning stages, but an egg-shaped design would eventually come as the final architecture. Gaining the trust of the people would be another issue. There are plenty of industry insiders that claim to understand the market, but many of them are just smoke and mirrors. By creating a lip balm that displayed wonderful packaging, the brand could get exposure, but what would actually turn the buyer into a repeat customer? The makers of EOS decided to use some of the best all-natural ingredients, including jojoba oil, shea butter, vitamin E and a bunch of antioxidants.
When it came to funding, EOS’s developers received interest from many investors. Teller and Mehra realized that there were some people who truly believed in the product. Instead of using old marketing tactics, EOS decided to use 21st century marketing tactics by utilizing the internet. Fortunately, these tactics have paid off in huge returns. As of 2018, EOS lip balms are some of the best oral care products on the market, and the brand is looking to continue its dominance in the future.
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