How Empowering Others Can Make You Powerful, the story of Lori Senecal
Lori Senecal is the CEO of CP+B since 2015, and through her, the company revenues have gone up by 21%. Lori Believes s that creativity is not a talent but a behavior and through her leadership and focus on talent CP+B was recognized as the innovators of the year 2017.She believes in emboldening employees turning them into innovators. Lori Senecal previously worked for KBS+ as the global chairman and CEO and during her tenure in KBS, she offered the employees a course in Venture Capital to ignite their entrepreneurship, creativity, and innovation. You can found more on Salary.
Lori also held a competition while at KBS+ to get ideas from employees, which was an onsite gallery where staff and artist could showcase their work. The gallery evolved to become a multi-use hub for product demonstration and various other events. KBS grew and was recognized as one of the best places to work in New York and for three consecutive years, the company was on Advertising age list as Standout agencies. Visit Adweek for more info.
Lori through CP+B has worked for various companies to raise awareness of new and existing products generating billions of impressions. Lori worked with Kraft Mac and cheese when the company removed artificial ingredients from its recipe, generating a billion free media impressions. CP+B created a commercializer for Letgo an ad app, allowing sellers to create a spot for items they intend to sell. The app currently has more than 45 million downloads. CP+B through Fitbit linked to NBA2k a game by a company known as 2k, enabling the video game player to enhance their virtual abilities based on how many real-world steps one takes. For more details visit Crunchbase.
Lori who is listed as one of the most creative business people by Adweek studied at McGill University and graduated with a bachelor of commerce, marketing, and finance. She has worked in other organization including Kirshenbaum Bond and McCann Erickson and received various accolades for leadership roles. During her tenure at KBS, she appeared in the advertising list as one of the women to watch, in 2013 she received AWNY game changer award for her inventiveness and leadership roles. Lori is without a doubt a powerhouse, who has empowered a lot of people and through that becoming a force to reckon with in the industry.